Percassity Associates

Percassity Associates, comprising principle Simon Daniels and a network of industry experts, provide Marketing Operations expertise to address the key challenges facing marketing leaders today across data, technology and process. Flexible deployments ensure delivery of exactly the right skills and experience in the most appropriate form to tackle issues such as identifying the right prospects, overcoming inefficient campaign execution, avoiding sales disengagement and improving measurement. Delivering efficiencies, insight and growth, consultancy services provided on a “fractional”, interim or assignment basis include: Marketing technology selection and deployment: Identification, selection and implementation based on business needs and ensuring rigorous change management. Marketing automation optimisation: Platform development, campaign framework development and user education to drive demand generation. Process and workflow enhancement: Design and deployment including campaign execution, response handling and lead scoring. Data strategy and governance: Assessment and adoption of leading practice approaches to ensure fit-for-purpose and compliant audience and activity data sourcing, enhancement and maintenance. Reporting and attribution: Definition and development of reporting, dashboards and scorecards for campaign performance tracking and insight delivery. Skills development: Identifying key capability deficiencies and requirements, recommending training and development programmes and advising on marketing operations team recruitment. Get in touch for a chat about the challenges you’re facing.

Industry

Advertising Services

Company size

1 employee

Headquarters

London, UK

Type

Privately Held

Founded

2018

Specialties

Marketing technology selection and deployment, Marketing automation optimisation, Process and workflow enhancement, Data strategy and governance, Reporting and attribution, and Skills development